Assignment 2: LASA 2—Capstone Strategic Audit

Assignment 2: LASA 2—Capstone Strategic Audit


Assignment 2: LASA 2—Capstone Strategic Audit

In this assignment students integrate all the pieces of work
they have drafted and formally turn it into the capstone strategic audit.

In previous assignments, you performed multiple, specified
analyses of your company (or any company of your choosing). Those individual
analyses provide the needed research to successfully complete the following


Using the tools and
framework learned in class and throughout the program, prepare a 15-page strategy
audit of your company with a companion presentation. The strategy audit is a
comprehensive analysis of the company’s business strategy and operating
performance, and culminates in a series of recommendations for improving your
company’s performance based on the findings and conclusions of your analysis.

A strategy audit involves assessing the actual direction of
a business and comparing that course to the direction required to succeed in a
changing environment. A company’s actual direction is the sum of what it does
and does not do, how well the organization is internally aligned to support the
strategy, and how viable the strategy is when compared to the external market,
competitors, and financial realities. These two categories, the internal assessment
and the external or environmental assessment, make up the major elements of a
strategy audit.

In your strategy audit:

•Provide a high-level analysis of the company’s business
strategy and operating performance. Be sure to complete the following:

?Analysis of the company value proposition, market position,
and competitive advantage

?External environmental scan/five forces analysis

?Internal environmental scan/organizational assessment

?SWOT Analysis

?Balanced scorecard/strategy scorecard

•Recommend specific tactics for improving your company’s
strategic alignment and operating performance.

?Recommendations can include but are not limited to tactics
in marketing, branding, alliances, mergers/acquisitions, integration, product
development, diversification or divestiture and globalization (if you recommend
your company go global, you must include a supply chain analysis and an
analysis of your firm’s global capabilities).

?Explain how the recommendations will help the company
achieve its strategy and vision.

You are to write this report as though you are a consultant
to your company, and are addressing the executive officers of this company. You
will collect and analyze a large amount of data in producing your report, but
your final product will be condensed and focus on presenting your analysis
findings and conclusions.

Your report should consist of the following sections in the
given order.

•Executive Summary (1 page): A concise and insightful
summary of the significant findings of your analysis and the recommendations
you have for your executive team.

•Strategic Issues and Recommendations (5 pages): Identify
5–7 most important strategic issues facing your business unit. Strategic issues
arise from a mismatch between internal capabilities and external trends such
that important opportunities are not being pursued or significant external
threats are not being addressed under the current strategy.

The strategic issues list should integrate your SWOT
analysis, your Five Forces analysis, and the organizational assessment and
external environmental scan completed earlier during the course. These detailed
analyses are the foundation for your final set of findings and recommendations
presented to the executive team.

In developing your recommendations for addressing each
strategic issue, consider misalignments that might be apparent in different
operating areas:

?Product Portfolio: Are there changes to the target market
segment, value proposition, or positioning of the product or service line

?Structure: Are the organizational roles and
responsibilities, decision-making authority, skill requirements, and work
assignments properly configured and aligned to support the strategy?

?Organizational Culture or Behavior: Does the organizational
culture inspire behaviors that support the strategy? Are the mission, vision,
and values clearly articulated and aligned with the strategy? What new
behaviors are needed?

?Value Chain Activities: Does the organization value chain
fully align with the strategy? Are their activities that should be added,
eliminated, or modified significantly?

?Performance Measures: Do the organization’s performance
measures focus on the key drivers of strategic success? Is there a strategy
scorecard that ties the main elements of the strategy to specific operating
capabilities, including goals and key performance indicators (KPIs) that give
an indication of incremental or predictive progress toward reaching strategic

Your recommendations should fall into these general
categories, but be specific in terms of scope and expected impact.

These sections are completed earlier in the course, and
should appear as appendices:

•SWOT Analysis (2 pages—completed in Module 6): SWOT matrix
illustrating strengths, weaknesses, opportunities, and threats.

•Balanced Scorecard / Strategy Scorecard (4 pages—completed
in Module 6): Develop a Balanced Scorecard for your business unit that reflects
the key drivers for your business strategy.

•Organizational Assessment (3 pages—completed in Module 5)

•External Environmental Scan and Five Forces Analysis (3
pages—completed in Module 3)

•Market Position Analysis (3 pages—completed in Module 2)

Write your report in Word format. Apply APA standards to
citation of sources. Use the following file naming convention: LastnameFirstInitial_M7_A2.doc.

Finalize the companion PowerPoint presentation that
summarizes the audit and recommendations in a compelling manner that persuades
senior management to explore and possibly implement your recommendations. The
elements of the presentation should include the following:



•Summary of audit


•Key measurements

•Risks and benefits

•Call to action

•Next steps

Develop a 10-slide presentation in PowerPoint format. Apply
APA standards to citation of sources. Use the following file naming convention:

Use information from your previous assignments to support
your conclusions and recommendations and conduct additional research when
needed. Make sure you properly reference and cite so that
the location of information is clear.

By Monday, October 14, 2013, deliver your report and power
point presentation to the M7: Assignment 2 Dropbox.

This assignment is worth 360 points and will be graded using
a rubric.

Assignment 2: LASA 2—Capstone Strategic Audit
Assignment 2: LASA 2—Capstone Strategic Audit