Assignment 2: LASA 1—Preliminary Strategic Audit

Assignment 2: LASA 1—Preliminary Strategic Audit

Question

Assignment 2: LASA
1—Preliminary Strategic Audit

The end result of this
course is developing a strategic audit. In this module you will outline and
draft a preliminary framework for your final product. This provides the student
with the opportunity to get feedback before a final submission.

In Module 1, you
reviewed the instructions for the capstone strategic audit assignment and
grading rubric due in Module 7. By now you have completed the following
steps:

  • Identified the organization for your report
  • Interviewed key mid-level and senior level managers
  • Created a market position analysis
  • Conducted an external environmental scan in preparation
    of your final report and presentation

In this assignment, you
will generate a preliminary strategy audit in preparation for your final course
project.

Directions:

  1. In preparation for your course project, prepare the
    preliminary strategy audit using the tools and framework you have focused
    on so far including:
    1. Analysis of the company value proposition, market
      position, and competitive advantage
    2. External environmental scan/five forces analysis
  2. Identify the most important (5–7) strategic issues
    facing the organization or business unit.
    1. You may modify the strategic issues in your final
      report based on the additional analysis you will conduct in the next two
      modules as well as the feedback you receive on this paper from your
      instructor.
    2. Keep in mind it is important to look at the strategic
      issue(s) from more than just one perspective in the business unit or
      company—speak to or research the issue from more than one angle to offer
      a 360° approach that doesn’t cause more problems/issues.
    3. Strategic issues arise from a mismatch between
      internal capabilities and external trends such that important
      opportunities are not being pursued or significant external threats are
      not being addressed under the current strategy.
  3. Include a preliminary set of recommended tactics for
    improving your company’s strategic alignment and operating performance.
    1. You may modify these recommendations in your final
      report based on the additional analysis you will conduct in the next two
      modules as well as the feedback you receive on this paper from your
      instructor.
    2. Keep in mind that recommendations can include but are
      not limited to tactics in marketing, branding, alliances,
      mergers/acquisitions, integration, product development, diversification
      or divestiture, and globalization. If you recommend your company to go
      global, you must include a supply chain analysis and an analysis of your
      firm’s global capabilities.
  4. Write your report as though you are a consultant to
    your company and are addressing the executive officers of this company.
  5. Make sure your writing is clear, concise, and in an
    organized manner; demonstrates ethical scholarship in accurate representation
    and attribution of sources; and displays accurate spelling, grammar, and
    punctuation.

Write
a 7–10 page report (see number 4 above) in Word format.

Use The following
format:

  • Cover page
  • Executive Summary / Abstract
  • Table of Contents
  • Introduction to Company (each subsection should be an
    assessment)
    • Value proposition
    • Market position
    • Competitive advantage
  • External Environmental Scan/Five Forces Analysis
    • Current environment
    • Assessment of external factors applying five forces
  • Strategic Issues
    • Label each issue and provide a header and the reason
      for why it is an issue
  • Summary / Key Findings and Recommendations

Apply APA standards to
citation of sources. Use the following file naming convention:
LastnameFirstInitial_M4_A2.doc.

Assignment 2: LASA 1—Preliminary Strategic Audit
Assignment 2: LASA 1—Preliminary Strategic Audit